In 1949, Used Equipment Directory revolutionized advertising in the used equipment industry by introducing the idea of listing available equipment by type, using a category system developed for this purpose. Other publications soon followed suit, copying UED's success. Today, the UED category system has become the industry standard. Since its inception, UED has continued to be the most respected publication in the field. A combination of traditional values and technical innovation have kept UED in front of the pack.

UED's carefully-controlled circulation and attention to publication quality make it the ideal vehicle for advertising used equipment. Plant managers, engineers, and purchasing agents at thousands of US businesses depend on UED as their source for locating industrial equipment. According to a recent survey 43% of the recipients "browse every issue" while another 41% read it "when they need machinery". The same survey shows that those who receive UED are responsible for purchasing or specifying equipment and services ranging from metalworking and associated machinery to material handling equipment, electrical power equipment and chemical/process equipment, as well as fuels, employment/staffing services, repair services, lubricants, and safety equipment.

UED is mailed on a rotating basis to a total universe of about 135,000 manufacturing plants in the US, with 45,000 copies mailed each month. The UED-ed (electronic delivery) is sent via email to approximately 75,000 addresses on a monthly basis.

About Used Equipment Network

The Used Equipment Network has been in operation since 1986, long before most of the industry considered the possibility of on-line access to listings of available used equipment. Based on the time-tested UED category structure, UEN has grown to be the world's largest database of available industrial equipment, with over 65,000 listings. With over 34,000 pictures and 22,000 detailed specifications, UEN stands apart from all its imitators as the place to look for equipment, providing more information than all other on-line systems combined. Our third-party verified traffic figures show monthly usage of about 40,000 visits and 300,000 page views.

Access to UEN is completely free to end users of industrial equipment and to qualified dealers. Buyers and sellers are in direct contact at all times; when a site visitor sees listed equipment, each listing contains complete contact information for the selling dealer.

Daily email bulletins are tailored to both end users and dealers, with the dealer bulletin showing all end user wanted and for-sale listings as well as all dealer wanted listings. Unlike imitator sites that flood the dealers' mailboxes with pointless emails all day, UEN consolidates all activity into a single daily bulletin.

Advertising Opportunities

Advertising is available to qualified used equipment dealers as well as to companies providing services and ancillary equipment. Both UED and UEN also have advertising available for general advertisers from credit cards to soft drinks. Please see the detailed information under the proper section below:

Advertising for Used Equipment Dealers
Advertising for Services, Supplies, and Ancillary Equipment
Advertising for Other
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